I should start by apologizing; this post has a very cheesy, scandalous angle of which I am not proud. The basic story, however, is just too fun to pass up.
So this is about Kim Kardashian, her recent wedding, and her even more recent divorce. The wedding was a big celebrity splash complete with multiple branding opportunities. In particular, Vera Wang, who made Kardashian’s dress, had plans to sell gowns inspired by the one Kim wore for her wedding. And there in lies the supply chain problem: Vera Wang’s supply chain could not keep up with the Kardashian.
Here is the Wall Street Journal‘s report:
Vodpod videos no longer available.