Last fall we posted about how Apple relies on operational strength to compete. One of the examples given was their willingness to spend heavily on airfreight — locking up capacity to make sure their product launch or holiday sales go forward. Now Business Insider reports they are up to it again (Air Freight Rates From China Skyrocket As Apple Buys Up Space For iPad Shipments, Mar 5).
Apple has bought up a ton of air freight space over the next few weeks to make sure the next iPad is available in the United States soon, according to reports.
This is placing a squeeze on other companies who want to ship material from China.
MacRumors reports one shipper says freight rates from China have risen 20% in the last week. Another says his company has been scrambling to find space for shipments.