“We live in a world of speed and cheapness,” says Roger W. Smith, who makes every component of a watch from scratch and by his own hand. It is the ultimate opposite of that other Smith (Adam)’s division and specialization of labor. I believe there is room for both in our world. It takes one watchmaker about 6 months to produce one watch. The result is a masterpiece…
and it costs at least £95,000, or about $150,000.
This artisan work is wonderful, but so are the benefits of mass production. I love to discuss this in class by asking: How many of us would have owned a car before Henry Ford started making them on the assembly line? Talk about trade-offs!
Watch this great 4min video interview with Roger (from the BBC):