Another day, another post on Norsemen selling furniture for college kids and divorced men. The question this time is about how IKEA designs products, which the Wall Street Journal describes as an excruciating, arduous process (The Long, Slow Process of IKEA Design, Oct 14).
It takes car companies about three years to design a sedan, and handset makers can churn out a new smartphone in six months. But an IKEA kitchen takes half a decade to create. …
“It’s five years of work into finding ways to engineer cost out of the system, to improve the functionality,” Mr. Agnefjäll said of the company’s “Metod” kitchen, a new model, during an interview at a store in his hometown of Malmo, located on Sweden’s southwest coast.
The Metod kitchen (translated as “Method” in English), is the brainchild of a clutch of designers sitting near IKEA’s headquarters here. The goal is to achieve “democratic design,” products that will work in homes whether they are located in Beijing, Madrid or Topeka.
IKEA—known for minimalist design—packs enormous complexity into a kitchen. Metod consists of 1,100 different components, and distilling them all into a cheap, green and easily shippable package has proved arduous.
As the Swedes tell it, they go through a lot of steps to get the design just right.
So is the Journal right to label IKEA as slow and plodding? (more…)